CLIENT
ESPN
PROJECT
X GAMES
OBJECTIVE
To raise awareness, drive tune-in and develop brand loyalty for ESPN’s X Games
TARGET
Extreme Sports Enthusiasts, General TV Viewers
EVENT/PROMOTION/STRATEGY
Each year custom vehicles and premiums were designed and produced to create a cohesive X Games environment at each targeted location. Skateboarders of national acclaim were hired as X Games Brand Ambassadors for the promotion. Targeting retailers, skate parks, high-traffic areas, and local events, Brand Ambassadors interacted with consumers, distributing CDs, posters, stickers, and custom X Games premiums, including X Games Fla-Vor-Ice, X games Beef jerky, and X Games Popcorn.
MARKETS
National
RESULTS
Distributed over 5 million samples over the course of the 3 year program.
*The trademarks in the above website are owned by the respective trademark owners. There is no sponsorship,affiliation or approval of the composite piece by the individual trademark owners.
|
