CLIENT
VERYFINE “FRUIT2O”
PROJECT
Veryfine Fruit20 sampling tour
OBJECTIVE
Introduce Fruit20 to the target market, stimulate trial and drive purchase.
TARGET
Females 25-39, Adults 25-49
EVENT/PROMOTION/STRATEGY
Initiate a national street-based sampling effort designed to identify and introduce target consumers to Fruit20. Teams of Fruit20 Brand Ambassadors traveled in branded vans, targeting consumers at high-traffic events and locations in each market. At each location, the team distributed cold product samples in a variety of flavors to passersby, while delivering key messaging about the new product.
MARKETS
New York Metro, New Jersey, Los Angeles, Chicago, Philadelphia, San Fransisco, Dallas, Washington DC, Houston, Phoenix, Denver, Milwaukee.
RESULTS
Sampled over 1.5 million 16oz. bottles. Generated over 30 million impressions.
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