On The Go Marketing, Corp.

CLIENT
STARBUCKS RED PRODUCT LAUNCH

PROJECT
Starbucks/Edelman Starbucks Red Product Launch

OBJECTIVE
To design and execute a PR event showcasing the new partnership between Starbucks and the Red Campaign and to unveil the new Starbucks Red logo to key members of the press.

EVENT/PROMOTION/STRATEGY
OTGM was commissioned to design and facilitate a large scale PR event being planned by Edelman Pr and Starbucks. OTGM secured all permits for Military Island in Times Square and brought the event to life creating a larger-than-life 3-D recreation of the brand new Starbucks Red logo. Additionally, OTGM designed, produced and installed all signage and branding, arranged seating/accommodations for the press, a green room for the celebrities, such as Mario Batali, Annabella Sciorra, Mary Louise Parker, Helena Christensen, and Jeffery Dean Morgan, and provided security.

MARKETS
Military Island in Times Square

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